ADVERTISING
BUILT AROUND THE OFFER.
I help businesses plan and run advertising around the customers they want to reach and the services or products they want to sell. Campaign scope can include search or social advertising, creative, landing-page requirements and measurement.
Discuss your projectKnow what your advertising is asking people to do.
The offer, ad and destination need to work together. We look at who the campaign should reach, what they need to know and what action makes sense next. Tracking helps distinguish clicks from useful enquiries, while your sales process helps establish which enquiries become customers.
What the scope can include
- Campaign goals, audience or search-intent planning and budget scope
- Advertising copy and creative requirements
- Landing-page review and agreed conversion tracking
- Campaign review with spend, results and recommended adjustments
Experience behind the work
My advertising and search work includes Great Horn Construction. My creator portfolio also includes Samsung launch creative, a separate type of contribution from managing a business’s advertising account.
From the first conversation to delivery
- Plan the campaign: agree on the offer, audience, budget and conversion action.
- Prepare the launch: align creative, destination, access and measurement.
- Review performance: assess costs and enquiry quality, then adjust the campaign.
What affects the price?
Media spend is paid separately from the work of planning, producing and managing a campaign. Your quote identifies setup, creative, management and any landing-page work. Budget recommendations depend on the offer and the scope.
You receive a written scope, timing and quote before work begins.
Get a project quoteQuestions before we start
Does advertising include social media management?
No. Paid campaigns are a separate service from daily posting or community management. Content required for the ads is scoped as part of the campaign.
Do I need a website before running ads?
You need an appropriate destination or enquiry route for the campaign. That might be a website, a dedicated landing page or a platform form, depending on the goal.
How do you measure results?
We agree on the conversion action and reporting before launch. Useful measures may include qualified enquiries, purchases and acquisition costs, subject to the tracking available.
Can you guarantee a return on ad spend?
No. Results depend on the offer, market, budget, creative and sales process. The work should make performance visible and provide a basis for the next decision.
LET’S GET
TO WORK.
Tell me what you need the work to achieve. I’ll help define a useful scope and the next step.
Talk to Cameron