BACHEFF COMMUNICATIONS
Brand content production, from brief to final delivery.
The opportunity.
An agency’s campaign depends on production as well as the idea. Briefs, brand guidelines, feedback and launch dates all have to become usable content. Since July 2021, I have partnered with Bacheff Communications to create video content for technology and hardware brands. More than five years of ongoing work have built trust and the creative freedom to develop content in my own voice.
What I contribute.
As a production partner, I produce brand content assets from the brief through review and final delivery. The work follows the supplied specifications and brand guidelines, with revisions made through the review process.
I work within campaign and launch timelines, adapting to feedback and changing priorities. That gives the team production support that fits into its existing way of delivering client work.
The value to Bacheff.
Bacheff gains additional capacity to turn approved direction into finished assets. The team can bring a brief to a production partner who carries it through the delivery process, while retaining its own campaign direction and review.
Following the brand requirements helps the assets fit the wider campaign. Working through feedback and delivery supports the agency’s ability to put the required content in place for its clients.
Why it matters commercially.
Production is part of keeping client commitments. My contribution helps the agency fulfil the content work it has taken on, with the practical attention to specifications and revisions that a client-facing team needs.
LET’S GET
TO WORK.
Give people a reason to pay attention to what you sell. Let’s talk about your next campaign.
Talk content