BLACK LINE
FORGE.
A dedicated store for an automotive lighting brand.
The opportunity.
Black Line Forge sells automotive lighting with multiple product families and configurations. A customer needs to find the right kit, understand the available options and complete a purchase. The owner needs to maintain that catalogue as the range grows.
What I contributed.
I built a dedicated storefront with product pages and option pickers for wheel-ring and rock-light kits. The catalogue structure gives the product families a clear place in the store, with sizes and configurations organised around the selection a shopper needs to make.
The build also includes checkout, discount codes and owner editing. Visitors can view prices in CAD or USD, with checkout charging in CAD.
The value to Black Line Forge.
The store brings product discovery, selection and purchasing into one place. Customers can work through the catalogue and available configurations before checking out, giving the brand a direct online path from interest to an order.
Owner editing makes the storefront practical to maintain. Products and content can change as the business changes, while discount codes give the owner a way to support promotions through the same checkout.
Built around the sale.
The value is in the complete buying path and the ability to operate it. Design helps present the brand; catalogue structure helps customers choose; checkout lets them buy; editing tools let the business keep the store current.
LET’S GET
TO WORK.
Tell me where you want the business to go. Let’s work out how your marketing can help.
Let's talk