LOGITECH

The opportunity.

A product launch needs attention while the product is new and the audience is deciding what to buy. For Logitech, the work centred on the G915 TKL Lightspeed keyboard and G502 X mouse, bringing those products into short-form gaming and technology content.

What I contributed.

I created product launch content that put the hardware in front of a creator audience. The value was in translating a brand launch into content suited to the feed: a product people could discover through the kind of video they already chose to watch.

That gave Logitech another point of contact with potential customers beyond its own brand channels. The product became part of creator-led discovery, where the audience could encounter it in a context relevant to their interests.

What the campaign achieved.

The product launch campaign recorded more than 3.1 million views. That gave the featured hardware substantial exposure during the campaign.

For Logitech, the business value was product awareness and an opportunity to enter more buyers’ consideration.

Why this work matters.

The campaign connected two specific products with a large volume of viewing during their launch. For a prospective client, that is the relevant experience: taking a defined product brief into creator content with documented reach, while keeping the product at the centre of the campaign.