A CLEAR PLAN
FOR WHAT COMES NEXT.
I help businesses clarify their offer, audience and marketing priorities. Strategy and positioning work gives your website, creative and advertising a shared direction, with decisions tied to the way your business earns revenue.
Discuss your projectGive the work a business reason.
We look at who buys from you, what makes your offer useful and where interest turns into uncertainty. The output is a practical set of priorities and messages that can guide execution. The scope can stand alone or form the first stage of a website or campaign project.
What the scope can include
- A review of the offer, audience and current marketing
- Positioning and messaging priorities
- Channel and project recommendations
- A focused plan with responsibilities and measures of progress
Experience behind the work
My strategy and positioning work includes Black Line Forge. Its ecommerce project connects the way products are presented with the information customers need to choose and purchase.
From the first conversation to delivery
- Understand the business: review customers, offers and current activity.
- Make the choices: define the message, priorities and scope for execution.
- Put the plan to work: agree on the next project and how progress will be reviewed.
What affects the price?
The quote depends on the depth of research, number of offers or audiences and the decisions the plan needs to support. Implementation is scoped separately unless it is included in the proposal.
You receive a written scope, timing and quote before work begins.
Get a project quoteQuestions before we start
Can strategy be part of a website project?
Yes. Positioning, message and customer priorities inform the site structure and copy. We define that work as part of the project scope.
Do I need a large marketing budget?
No fixed budget is required to discuss a project. We consider what the business needs and whether the proposed scope is a sensible investment.
LET’S GET
TO WORK.
Tell me what you need the work to achieve. I’ll help define a useful scope and the next step.
Talk to Cameron