RIDGE.
Everyday products. A place in the conversation.
The brand partnership.
From March to December 2022, I partnered with Ridge to create TikTok videos showcasing its minimalist wallets. I reviewed multiple models and demonstrated their functionality, materials and everyday convenience through lifestyle content.
The value of creator content.
The videos gave Ridge a way to show its wallets in everyday situations, with a creator explaining what made each model useful. I covered features such as RFID blocking, durable materials and a compact design, helping viewers understand the practical differences before considering a purchase.
How I approach the creative.
I created for a TikTok audience of more than 120,000 followers, combining product reviews with relatable lifestyle demonstrations. The work put Ridge into the audience’s everyday conversation and gave interested viewers a reason to learn more. That figure describes my audience at the time, rather than campaign views or attributed sales.
LET’S GET
TO WORK.
Give people a reason to pay attention to what you sell. Let’s talk about your next campaign.
Talk content